Spend Less Time on Social Media, Get More Clients 

Get a custom strategy for your business to start creating consistent sales from Instagram, TikTok, LinkedIn and more‚ÄĒwithout having to post 5x/day, have a huge follower count, or spend a single $ on paid ads!




Most businesses know they need to be on social media, but they have NO idea how to do it effectively, so they spend countless hours of time and money¬†trying¬†to do it as best they can‚ÄĒwith little to no results.¬†


You wouldn't try to fix the kitchen sink if it stopped working, would you? Nope, you'd call a plumber! Which is why I'm going to give it to you straight... Social media isn't the problem. You are.

By not getting an expert's eyes on your social media, you are literally stifling your growth potential. Nothing is better for your business than getting clear on exactly how to use social media to attract and convert more clients, in as little as time as possible.

Because you've got bigger and better things to do‚ÄĒyou didn't sign up to¬†become a full-time content creator! This world needs YOU.



What our clients are saying about us... 

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 Ready to become our next case study?


Hi, I'm Dawn!

Social Media Expert of 17+ years


I've spent the past almost two decades completely immersed in social media marketing for business... Running social media for high-stakes global brands like Forever 21, Fabletics, Century 21 Department Store, and Vital Proteins. Teaching it at universities like FIT and NYU. Leading intimate content shoots with celebrities like Kate Hudson, Demi Lovato, and Kelly Rowland.

I started Sneakers+Kale to help female founders and CEOs (who have big missions to make the world a better place) to grow and scale their businesses through social media, minus all the time-waste and burnout. 

Because the fact is, if you want to help more people, you've got to know how to leverage social media! 

I want you to know that even if you feel "anti-social" deep down, you can still grow your business, your thought leadership and help more people...

You just need to make social media EASIER and more effective...

You need to make it work smarter for you, not harder...

You need a proven pathway to get there...

I am here to share that with you‚ÄĒso let's go!

It Takes 3 Key Things to be Successful on Social Media...


A Strategy 

If you want to attract your dream clients, you first need a plan. AKA a content strategy that speaks directly to them. And a path to take them from followers to paying customers.


A Process

Then you need systems in place to easily execute that plan. In a way that is efficient, effective, and sustainable (no more burnout!). You need a workflow. A step-by-step checklist. So you don't even have to think about it.

A Team to Keep it Going Consistently

The #1 most important thing to drive success? Being consistent! You can’t get results if you stop showing up... And there is only so much ONE person can do! You need a little help (and that doesn’t have to cost an arm and a leg).


We'll build you a strategy + train you on how to execute it‚ÄĒso you can stop wasting your time/money on social media and start building your brand, thought leadership, and driving more leads to your business.


Let us build you a custom Social Media Strategy Playbook

We'll work together over the course of 4 weeks to start, then most of our clients choose to extend the support over longer periods of time (some even years!) but that's totally up to you. Ultimately, we're here to support you and help you succeed now and beyond. Here's how:



Set the Strategy + Process 

We create a custom strategy based on your unique goals + build out your social media framework/system that you'll use for years to come. You just have to sit back and let us wow you.


Transform Your Social Media + Multiply Your Clients

Our goal is to make you 100% self-sufficient to execute the strategy and make your social media more effective yourself. But most of our clients choose to continue the support with either recurring strategy calls (almost like having a fractional Head of Social to help you steer the ship), or by leveraging our content creation services (where we create quality content for you at a fraction of the time/cost it would take you to do it yourself).


Here's What You're Going to Get...

  We're talking an 85+ page Social media Strategy Playbook that you will use forever, custom-built for YOUR business, and completely done-FOR-you by a team of experts. Here's a peek inside:


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You're Also Going to Get...


‚úĒ¬†(2) 60-min 1:1 strategy calls with Dawn -¬†as we build out your Playbook

‚úĒ¬†(1) 60-min 1:1 strategic optimization session with Dawn -¬†within the first 3 months of executing your Playbook (whenever YOU feel you need it most)

‚úĒ¬†5 weeks of unlimited¬†24/5 direct access to Dawn via Voxer¬†for day-to-day progress and support

‚úĒ¬†Weekly custom video trainings¬†walking you through the Playbook and how to use it‚ÄĒfor you to save/use to train your current/future team!

‚úĒ¬†All our templates¬†for monthly content calendar planning, reporting, and Canva carousel graphic templates you can use to speed up content creation


We also only take on a limited amount of done-for-you clients at one time, so your business gets our full-focus.




More Testimonials 

What our clients are saying about us... 

“Dawn Ferguson is AMAZING. I have always struggled with social media, but never knew where to start or how to get there. Dawn helped me figure that all out and more! This is going to take my business the next level and I’m so excited to see what the future holds. Anyone who works with Dawn will not regret it!"

-Stevie Trujilio, Founder/CEO of Stevie Rose Doula

“This has been an absolute GAME CHANGER!! I’ve been doing social media for 6 years, invested in trainings and no one has ever given me such a CLEAR process. Dawn’s helped me clarify my brand in a way I could never have done! Her process simplifies social media so much. I now know exactly what to focus on, what messages my audience needs to hear, and in a way that won’t take over my life. If you’ve ever felt like you’re throwing spaghetti at a wall with social media or simply feel like you’re spinning your wheels, you need to work with Dawn!”

-Melanie Donohoue, CEO/Founder of Dr. & Mrs. D

“I am one of the lucky businesses that participated in Dawn's program, and wow - I have been blown away. The strategy is just what we needed to make a big splash on social with less time and hassle. If you are contemplating working with her, I would jump on it! Her guidance is worth every penny and more!”

-Kelly Murray, Founder/CEO of Kelly Murray Sleep Consulting

“What I would say to anyone considering working with Sneakers+Kale: Dawn is the real deal. She gets it. She knows it. This isn’t smoke and mirrors.”

- Drew Carson, CEO/Founder of Wohven

“You'll walk away with such clarity about your own business whether you've been in business for a year or 10 years!”

“If you've ever wondered what on earth does my ideal client need to know to move forward with me... Or questioned 'what should I post about this' the process is for you!"

Ready for this to be YOU?