Let's Make Your Social Media EASY & Actually Work

We'll build you a strategy & train you on how to execute it, so you can stop wasting your time/money on social media and start building your brand, thought leadership, and drive more leads/clients to your business.

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Who This is For...


Coaches, consultants, healers, service-providers and e-commerce startups who are tired of feeling so burnt out by social media

There is a better way! Social media doesn't have to be this painful.

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Social media shouldn’t be bad for your mental health...

 

And it definitely shouldn't KILL your energy... It should FUEL you. Because as a coach, healer or service-provider you NEED your energy for your clients!

Our clients at Sneakers+Kale who are using my system have gotten amazing results. Yes, things like viral video views and 200% increases in engagement. But also, most importantly:

No longer feeling embarrassed by social media, but getting compliments all the time on how good it is.

Improved mental health and overall wellness (spending way less time on social media)

More energy to be better at your job - able to get your clients even better results!

Life is so much more fulfilling! Because you're showing up from your purpose, every day

People are talking with you and actually engaging, even converting to discovery calls or becoming leads - you can see/feel the results.

Why I created this process...

I have done social media since the very beginning (omg almost 2 decades now). You can see my full resume here on LinkedIn. 

My entire corporate career (15 years of running social media for brands like Forever 21, Fabletics and Vital Proteins + teaching social media class FIT and NYU) I was BURNT TF OUT.

I knew there had to be a better way... So I quit corporate. And started my own agency.

I hired some of THE best subject matter experts in every area of social media and I was finally doing things on MY terms... Yet it didn't feel better at first!

Because now I had multiple clients to take care of, and my focus needed to be in multiple places at once...

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I needed to give the people on my team MY BRAIN so they could do what I did too. So we could help more people. So I wouldn't have to be the only one doing ALL THE WORK.

(Hmph. Can you relate?!)

So I boiled 15 years of experience down to a single process. It took me months, honestly!

But I did it. And it felt GREAT. Because I started using it with our agency clients and all of sudden I freed up all kinds of time.

It made the way we did things…

So 👏🏼Much 👏🏼 Easier 👏🏼

And it worked for my clients too.

How this process works

There are two key parts to it:

I’ve helped a ton of e-commerce brands selling consumer products do this. But also adapted the process for coaches, healers and service providers and it’s working for them too.

Because the cool thing is...

It works no matter what business you're in! Or what you’re selling.

Because it’s all about tapping into WHY you’re selling it.

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It helps you…

  • Make content creation SO much faster/easier
  • Build an elevated, professional brand that actually drives results for your business
  • Build an aspirational lifestyle that naturally draws your ideal client to you
  • Reach hundreds of thousands more people and increase your brand awareness
  • Build your thought leadership / expand it beyond just your day-to-day bubble 
  • Build trust with clients that leads to more sales and referrals over time
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My clients using our system are getting results like these:

  • 1 in every 5 Reels gets over 11K+ views (1 in 8 gets over 50K+)
  • 200% more engagement in 8 weeks
  • 16x average post shares per month in 6 weeks (that's free word of mouth!)
  • And so much more...

The best part of the process is that it will literally… LIGHT YOU UP. You will actually be EXCITED to create content and show up on social media (Seriously!)

WHY?!

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Because we are going to change the way you think about social media.

We are going to reconnect you with your WHY.

Deepen your connection to your purpose.

And make your social media presence all about THAT.

You're going to take the pressure of trying to SELL your service and start painting a picture of what your clients' lives look like when they are using your services.

Because people are on social media to be INSPIRED. They don't make decisions based on rational thinking. They decide based on emotions, "a feeling," and then they rationalize their feelings with thinking.

This is the psychology of marketing.

When you can understand it as a marketer, everything changes.

So let's get into the specifics of what we're going to do together...

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What I’m Going to Create For Your Business

If you've been feeling like...

  • A chicken with your head cut off
  • Like you’re always behind and can’t figure out how to keep up...
  • You have to create content on the fly all the time, which creates too much pressure and stress in your day-to-day and makes it hard to create GOOD content
  • You’re not confident in shooting video, or knowing WTF actually works when it comes to Reels and TikTok

You need a plan and a process.

When you have a strategy, you can get ahead and plan out your calendar 30+ days in advance. You become SOO much more efficient because you know what you’re supposed to be doing so you dive in and get it done.

We're going to create that for you.

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And then, when it comes to executing that plan...

We're going to get you out of your head, your imposter syndrome, your self-doubt—and get you a super clear action plan on how to bring it to life.

We'll come up with a system for creating content that is SUSTAINABLE for you, so you can actually be consistent. Because consistency on social media is the #1 thing you need if you want to start driving results!

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How this Social Media Accelerator Program Works

We're going to completely rebuild the way you do social media in 5 weeks, and take you from frustrated and overwhelmed to confident and clear. 

“I feel excited, relieved and much less stressed about social media..”

“The clarity and process gained from this is unlike any other I've ever experienced!!”

“Now I have actual excitement to show up on social media!”

We will work together for 3 months in total. We'll spend the most time together during month 1 while we're doing our done-for-you strategy. Then, we'll support you for two months with coaching and tactical support to ensure you are successful. (Your success is our success!)

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MONTH 1: Strategy

This is the core of our work together! During this time, we will produce what typically ends up being an 80+ page social media strategy playbook that gives you the framework for how you'll execute social media for YEARS to come (trends will come and go and the technology may change, but this strategy is all about fulfilling your PURPOSE and reason for existing and that will NEVER change no matter how much social media does! We typically review our strategies 1x/quarter to optimize them based on what we're learning from our audience, but otherwise, they last the long haul!)

What to expect during month 1:

  • We will do ALL the heavy-lifting, but you will have a little homework: You'll basically fill out a form to answer a bunch of questions so we can get to know your business and build this out for you! 
    • You'll also share any strategy work or anything else that can help bring us up to speed (e.g. brand book/brand guidelines, or anything like that, your mission/vision/purpose or business plan, etc).
    • Homework falls the week BEFORE our very first call + the week between our 1st and 2nd call (2 total assignments that shouldn't take you longer than 60-minutes for the first and 30-minutes for the second)
  • We will meet 1x/week for 60min (4 sessions) on Zoom: During this time we'll talk through the homework questions, clarify anything we need, and we'll present our strategy work to you as we go, as well as adjust together!

What you'll have by the end of month 1:

A complete strategy/playbook to help make social media EASIER and more fulfilling than it's ever been! At a high-level this includes:

  1. Content pillars + recipe for what to post, when
  2. Social content calendar template you can use each month
  3. How to apply your branding to your social media (i.e. look and feel professional, elevated and cohesive—like someone who knows what they're doing)
  4. Engagement strategy
  5. Hashtag strategy

To give you a little more detail, this includes:

A deeper understanding of your purpose as a business (the soul of your brand) + how to show up on social media from THAT place

Clear goals/objectives for your social media + KPIs to track that and understand if all your (and your team's) efforts are working or not

Clarity on how to reach your soul mate client: who they are, core struggles, passions, what drives them, inspires them + how to speak to them directly on social

Defined key messaging points: A one-sheet of all the important messages, benefits and solutions you want your client to remember about you

An aspirational lifestyle for your brand: Many service-providers don't think of themselves as lifestyle brands. But if you're on social media, you are a lifestyle brand. And all a lifestyle brand is...is a business who inspires people to live their dream lives. To show them it's possible. We'll create a strategy for you here! It's one of the most important ways to leverage social media.

Content pillars + a recipe for what to post, when: The best part! You may have content pillars, but do you know that they work? We have a formula for success that we've seen work across ALL brands. We'll share it with you and adjust (or create) your content pillars based on what works! This includes a percentage breakdown of how often to post each.

Define your look and feel / voice and tone: We'll lay out how to create a branded look and feel that’s consistent, cohesive, professional and inspiring! We'll also outline how to speak on social + share our formulas for strong copy that drives results!

Channel strategy: We'll identify which channel is your focus (based on your audience) + how to show up uniquely there (and everywhere else)

Community management strategy and pro-tips: We'll give you all our guidelines and process for using engagement to drive follower growth and increase/convert leads.

Hashtag strategy: You'll have clarity on what their value is and exactly how to use them for your business.

MONTH 2-3: Execution

Months 2 and 3 are all about putting the plan into play! First, we'll create a custom process for exactly how you (and your team, if you have one) will execute the plan. Then, you guys will dive in and start making it happen—with us in your back pocket for support and troubleshooting along the way! So you aren't alone, and we can help hold you accountable to making it happen!

What to expect during month 2-3:

  • We will meet 3x over the 3 months for 60min on Zoom:
    • Call #1, during week 5: I will drive this call and it's all about creating the custom process for your business to bring the plan to life
    • Call #2-3: Then you'll start executing, and we'll check in to see how it's going, troubleshoot anything that's not working, and we'll update the process doc for you based on these learnings! We can also use this time to dive deep on wherever you need the most help and use it as a working session to do things like:
      • Brainstorm your content calendar to lay out a full month of post ideas + get shot lists down and all the basic planning done
      • Create Reels
      • Brainstorm your shot list
      • Write better copy hooks or Reel scripts
      • Anything you want a tutorial on how to actually do (e.g. find trending audio or share Reels on TikTok/Facebook, etc)

What you'll have by the end of month 3:

A complete process for how to execute your strategy, written out for you, including:

  • Calendar planning
  • Meeting/process schedule for working together as a team
  • Content creation: step by step!
  • Scheduling/posting
  • Engaging

Next Steps

We are looking for coaches, healers and other service-providers who are doing good for the world. 

We’re done helping huge corporate companies, who only really care about profit and expansion… 

Because at the end of the day, we want to leave this world better than we found it. We know how to build brands and grow businesses and social impact using social media. 

So now, we’re committed to helping purpose-driven businesses that we believe make a difference in this world. Because together, we know we’ll make this world a better place. 

In order to be a part of this program, you need to be able to commit to:

  1. Making  time for our weekly then bi-weekly calls (60-minutes each)
  2. You're ready to roll up your sleeves once you have the plan and the process on how to bring it to life, and actually go bring it to life! As a reminder, the first month of this program is done-for-you, but then, you are diving in and executing it yourself (with us in your back pocket for support/troubleshooting along the way—so you aren’t alone!)
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Who we are looking for:

  • People who have a general understanding on how social media works
  • Strong executors who are ready to change the way they do social media and drive results
  • Open-minded to trying new things! Even if that means showing up on video (you don't necessarily have to speak on camera)
  • Ready and driven to get results for your business (you're not going to get a plan that is GOLD and then let it sit on the shelf for months before you do anything about it!)
  • Optional: You might have a small team who can help with this too (even if that's just a couple hours a week from your VA!)
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Is this you??

If so...

BOOK A 30min CALL with me directly here.

Spots are LIMITED! We only work with 3-4 clients per month, in order to ensure you are getting our full focus and best work.

On this call, our goal is to assess if you are the right fit for this program, answer any and all questions that YOU have, and talk next steps if you’re ready to move forward. 

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Got questions first? 

Totally here for it! Simply email me at [email protected] and I’ll get back to you as soon as I can.

Looking forward to working with you and helping your business grow!!

xx Dawn 

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