✨💸 YOUR NO-FLUFF GUIDE TO MARKETING THAT ACTUALLY WORKS 💸✨

Get the Weekly Marketing Intel That Will Grow Your Brand + Sales—Effortlessly

 

You already know organic content has the power to drive leads, sales, and visibility for your business. But most founder-led brands have no idea how to truly use it to its full potential. If you're ready to:

  

✔️ Show up with confidence and clarity—knowing exactly what to post
✔️ Create content that attracts high-value clients + sales (without the grind)
✔️ Position your brand as a leader in your space + stand out from competitors

This is not another “post more, hustle harder” newsletter.
This is about scaling with ease, creating real impact, and making content work for you.

This Email Newsletter Is For You If...

✓  You're a busy, purpose-driven business owner or leader/executive within an mission-driven org
 
✓ You want to build a brand that uses marketing to empower and inspire your customers into action—without feeling salesy

✓ You want your marketing to be a force for good—to help you reach/impact exponentially more people
 
You're ready for...
 
✓ Step-by-step marketing insights—so you always know what to post and why

✓ Behind-the-scenes case studies from real businesses (what’s working now)
 
✓  Proven strategies for driving visibility, engagement & conversions

✓ Clarity on the biggest marketing mistakes keeping your content from selling

✓ And zero fluff—just actionable, battle-tested strategies that get results

Hi, I'm Dawn!

Brand + Marketing Strategist and Social Media Expert of 20 years

 

And founder/CEO of Sneakers+Kale—a marketing agency for founder-led brands in health, wellness, and social impact. We help visionary CEOs and founders scale their brands with strategic, high-impact organic marketing—without the grind.

I've spent the past two decades completely immersed in social media marketing for business... Running social media for high-growth global brands like Forever 21, Fabletics, Vital Proteins, and Century 21 Department Store. Teaching it at universities like FIT and NYU. Leading intimate content shoots with celebrities like Kate Hudson, Demi Lovato, and Kelly Rowland.

I started Sneakers+Kale because I used to work with major corporate brands... But I have this passionate belief that founder-led businesses are the ones truly changing the world. Social media is where that all STARTS.

Social media is THE #1 engine that fuels brand growth, thought leadership, cultural movements, social impact, and change.

 Social media is also one of THE most frustrating pain points for most founders... You know you need it but you have no idea how to do it right. So you waste all kinds of time and resources and see ZERO results.

I am here to change that.

Because when you have a mission-driven business, your impact depends on people knowing about you.

 Even if social media doesn’t feel natural for you, you can still build your brand, amplify your message, and attract the right people—without forcing yourself into a content hamster wheel. The key? Making social media effortless, strategic, and sustainable. You need a system that works for you, not one that drains you. You need a proven pathway to get there.

That’s what I do—and I’m here to share it with you. So, let’s go!