TURN CONTENT INTO BUSINESS GROWTH 📈 🚀
Content Rx
Stop feeding the content machine. Start building content that grows the business.
For founders and marketing leaders whose content is working too hard and converting too little. Get clear, actionable brand + content strategy to diagnose what’s not working, sharpen your message, and build a content engine that actually drives sustainable growth.
This is not another “post more, hustle harder” newsletter.
This is your prescription for smarter brand-building content.
Because content shouldn't drain your business. It should grow it.
This Email Newsletter Is For You If...
✓ You’re a founder, entrepreneur, or marketing leader building a purpose-driven brand
✓ You know your content could be working harder — but you’re tired of doing more just to get mediocre results
✓ You want to build a brand people remember, trust, and buy from
✓ You want social media to feel strategic and sustainable, not chaotic and draining
✓ You believe marketing should inspire people into action — not manipulate, pressure, or perform
✓ You’re ready to stop feeding the content machine and start building a brand-led content engine
Inside ContentRx, you’ll get…
✓ Brand + content strategy notes to help you turn content into business growth
✓ Clear breakdowns of what makes content build authority, trust, and demand
✓ Behind-the-scenes case studies and content audits from real brands
✓ Practical post ideas, prompts, and frameworks you can actually use
✓ Strategic insight into the mistakes keeping your content from converting
✓ Smarter ways to build visibility without burning out your founder or team
✓ No fluff. No hustle-hard advice. No “just post more” nonsense.
Just brand-led content strategy designed to help you grow smarter.
Hi, I'm Dawn!
I’m a Brand + Content Systems Strategist and the founder of Sneakers+Kale, a brand + content systems studio for founder-led brands in health, wellness, sustainability, and social impact.
For nearly 20 years, I’ve helped brands use social media, storytelling, and content strategy to build visibility, community, and growth.
I’ve led social media and content strategy for global brands like Forever 21, Fabletics, Vital Proteins, and Century 21 Department Store. I’ve taught social media marketing at FIT and NYU. And I’ve helped shape content with celebrities and founders including Kate Hudson, Demi Lovato, Kelly Rowland, and purpose-driven business owners building brands that matter.
But after years inside major brands, I started Sneakers+Kale because I believe the brands changing the world aren’t always the biggest ones.
They’re often founder-led. Mission-driven. Deeply human.
And they need more than random content ideas.
They need a brand message people believe in.
They need content that builds trust.
They need systems that make showing up sustainable.
They need a strategy that turns visibility into growth.
Because content alone doesn’t build authority.
Brand does.
And when your brand is clear, your message is magnetic, and your content system is built to support the business, social media stops feeling like a drain—and starts becoming a real growth engine.
That’s what I help founders build.
And that’s what I’ll share with you inside ContentRx.
Ready for your first dose?
GET CONTENT Rx