The Magnetic Brand Strategy Lab
Stop winging your marketing. Start leading your space. Build a social media presence that consistently brings in leads, clients, and sales, without adding more to your plate.
MBSL is the proven framework for founder-led businesses who want a low-maintenance, high-converting organic strategy that consistently brings in new clientsâwithout having to have thousands of followers, chase trends, post 10x/day, or pay for ads.
ENROLL NOW! Hereâs why your social media hasnât delivered consistent leads, clients & sales yet...

UNANCHORED BRAND MESSAGE
Without a clear message to anchor your content, your posts feel scattered instead of magnetic. And when your message doesnât instantly resonate, dream clients scroll past instead of moving closer to a sale.

INEFFICIENT SYSTEMS
Slow, energy-draining, inconsistent content creation = wasted time and missed opportunities. Without a repeatable system, you're just burning your energyâbut seeing little return when it comes to leads or clients.

UNCLEAR ON WHAT WORKS
Guessing what to post, when, leaves you spinning your wheels. Without clarity on how to turn content into sales (or how to work with the algorithm), you never build momentumâso the clients never come.

HARD TO TRANSLATE YOURÂ WORK INTO CONTENT
You know youâre great at what you doâbut your content doesnât show it. When your brilliance doesnât translate online, people donât âgetâ the value⌠and they donât buy.

TRYING TO DO IT ALL YOURSELF
Youâre stuck doing $20/hour tasks at the cost of $500/hour revenue. Without support, you waste hours editing Reels or scheduling postsâinstead of focusing on the sales-driving work only you can do.

INAUTHENTIC STRATEGY
Chasing trends or copying others may get views, but it doesnât get sales. Without a strategy rooted in your mission and purpose, you're just attracting attentionânot paying clients.
At the end of the day, lasting success on social media doesnât come from hacks or trends... It comes from a clear, customized strategy. One thatâs rooted in your brand message, supported by the right systems + (eventually) team, and designed to make growth sustainable.
Are you ready to get off the hamster wheel and make social media feel strategic, sustainable, and effective?
INTRODUCING...
The Magnetic Brand Strategy Lab
A proven framework for founder-led businesses who want a clear brand message, a simple content system, and a social presence that consistently brings in leads and clientsâwithout the burnout.
UH, YES PLEASE! â
By the end of this program, youâll walk away with a complete brand content strategy:Â
One that aligns with your unique mission/values, captures your true expertise, and positions your business as a standout brand online. This strategy is designed to be:
Youâll be able toâŚ

 Get back to your zone of genius so you can grow your impact without adding hours to your workday or burning out.

Finally be seen more broadly as the expert you are, attracting top-tier collaborations for speaking, podcasts, and even major media placements.

Build a relevant brand thatâs top-of-mind and considered the go-to solution in your industry to help you hit seven figures.
The Magnetic Brand Strategy Framework
Inside The Magnetic Brand Strategy Lab, youâll learn my proven 4-part process for building a brand and content strategy that feels authentic, aligned, and impossible to ignore. Because you donât need to post more to be successful... You need to post with purpose.
This framework will show you how to define your brandâs soul, design a strategy you can actually stick with, and create a presence that consistently attracts the right people and opportunities to youâso you no longer have to hustle and chase.
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Here's What's Inside...

 PART 1: Define Your Magnetic Brand đŞ
 By the end of Part 1, youâll have a crystal-clear brand message and know exactly how to articulate the value of what you offer in a way that feels magnetic and irresistible, so your dream clients naturally lean in and want to move forward with you.
Weâll also define your niche and carve out how you truly differentiate from your market, so you can position your brand as a new opportunity in your space instead of yet another option. (This is how we remove any competition that you have and establish you as a category-of-one.)
 Walk away withâŚÂ
- Brand Purpose:Â We'll define your business and social media purpose so every post you share has a clear âwhyâ behind it.
- Magnetic Messaging: Get clarity on your values, core beliefs, magic formula, origin story, and differentiatorsâthen weave them into your content so your dream clients feel instantly drawn in.
- Clear Niche Positioning: Get crystal clear on who your dream client is, what they desire, and whatâs holding them backâand carve out exactly how you stand apart in your market so your content speaks directly to the people you want to attract.
- An Aspirational Lifestyle:Â We'll define the transformation your audience is really buying when they work with youâand learn how to show it in a way that feels authentic, not salesy.
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Messaging Framework: Pull everything together into a messaging system that makes it easy to articulate your value and never wonder what to say in your content again.
 PART 2: Map Our Your Content Strategy đĽÂ
In Part 2, youâll translate your message into a repeatable content strategy, so you always know exactly what to post, where, when, and how to measure if itâs actually workingâso you can adjust in real time and stay on track toward your goals.
Weâll design your content pillars using my signature frameworkânot just "topics" for your content, but a proven system that ensures your content does everything you need it to: build trust, position you as the authority, foster connection, and drive sales.
By the end of Part 2, you'll have the foundation you need to save hours every week, and finally make social media feel lighter and more efficient.
 Walk away withâŚÂ
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Channel Clarity:Â You'll strategically choose your primary (and any secondary) platforms, set visibility goals, and know where to focus your energy for the biggest ROI.
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Goal + KPI Tracking: You'll have clear goals and objectives defined to guide youâand learn exactly how to measure if you're on track to your goals (and course-correct fast when you're not).
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Powerful Content Pillars:Â You'll implement my signature framework that guarantees a balanced mix of contentâtrust and connection-building, authority-establishing, and sales-driving.
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Content Mix Strategy: Map out the right blend of stories, proof, education, and sales content so your audience sees you as the go-to in your space.
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Content Recipe + Calendar: Craft a posting formula and simple workflow that makes planning easy, repeatable, and sustainable.


 PART 3: Know How the Algorithms Work đÂ
By the end of Part 3, youâll know exactly how to make your content work harder for you. Youâll learn how to work with the algorithm instead of against it, and how to create a brand presence thatâs recognizable, memorable, and designed to attract the right people at scale.
Weâll cover what the platforms actually want, how to use your own data to course-correct, and how to build an aesthetic and voice that stick in your audienceâs mind â so you become the obvious choice.
 Walk away withâŚÂ
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Algorithm Know-How: Learn what the algorithm really is, what it wants, and how to work with it instead of against it.
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Performance Insights: We'll dissect top-performing content types so you can optimize your chances of going viral and use your own data to refine and amplify what works.
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Smart Hashtag Strategy: You'll understand the value of hashtags and how they actually work, so you can start actually using them as a simple growth tool, with confidence.
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Aligned Aesthetic: You'll clarify your unique aesthetic, or look and feel, that makes your brand consistent, recognizable, and magnetic.
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Branded Templates: Create reusable templates that save hours while keeping your content elevated and visually cohesive.
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Voice + Hooks:Â We'll hone your brandâs voice/tone and learn how to write scroll-stopping hooks that grab attention instantly.
 PART 4:  Build a Sustainable Content Machine đÂ
By the end of Part 4, youâll know how to turn your brand strategy into a repeatable systemâso you can show up consistently long-term, without burning out.
Youâll also get the exact first steps of my Well-Oiled Content Machine process, the proven system that makes content creation easier, faster, and more effective long-term.
This is where you stop scrambling and step into being the CEO of your contentâwith a simple process you can follow and delegate.
 Walk away withâŚÂ
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Strategy Playbook: A finalized brand + content playbook that keeps your strategy clear and accessible, and finally makes delegation possible.With this in hand, you can confidently leverage low-cost support staff without constant oversight, because theyâll have the strategy, vision, and direction they need to execute successfully.
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Your Well-Oiled Content Machine Basic Setup: Learn the foundational steps to systemize your workflow so your content runs smoothly week after weekâwithout being a massive time drain.
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CEO Mindset:Â Step into the role of leading your content machineânot being trapped inside itâso you can be freed up to focus on the bigger vision instead of getting stuck in the weeds.
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Social Media SOPs: A simple process to follow (and hand off) that eliminates last-minute scrambling.
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Next Steps to Scale: Clarity on exactly how to turn your strategy into consistent leads and cash flowâso you can grow your business without adding countless hours of work to your plate.


Why The Magnetic Brand Strategy Lab WorksÂ
Most social media advice tells you to âjust post moreâ or chase the latest trends. But thatâs not a strategyâand itâs why so many founders feel stuck on the hamster wheel without real results.
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MBSL is different.
Itâs not about adding more to your plate. Itâs about giving you a proven system to:

Forever Access
 Lifetime entry to the MBSL training portal contentâso you can return to the work again and again as your business grows, and never have to worry about having to keep up with the algorithm yourself, ever again.Â

Proven Templates
Plug-and-play worksheets and templates, including the robust Magnetic Brand Strategy Playbook templateâa 70+ page strategy deck youâll use for the lifetime of your business to keep your content clear, consistent, and impactful.

Examples + Case Studies
At every step, youâll see real-world examples and case studies from both service- and product-based businessesâso you can model what works and visualize exactly how to apply it to your own brand, without having to start from scratch.

Optional 1:1 Support Upgrades
If you find you need extra accountability and support, you can upgrade at any time for personalized supportâand your full MBSL investment applies to the upgrade, so youâre never paying twice to get the help you need.

âMade the updates yesterday.Â
Just signed 2 new clients!!"
âAmy, Nutrition + Fitness Coach

"Not only did it make it easy, but within a week we saw an increase in leads and within two weeks...
We got our first $2K sale directly from Instagram."
âKrista, Consultant + Course CreatorÂ

âAfter this course, I've gotten sales from Instagram, which I never had before!
And I'm on autopilot now... I have space to think about ideas versus scrambling. And I can work on the things that I am better at, that I enjoy more.â
âMeng, Accessory Brand Founder/CEO

"After a year of working with Dawn and team, what I would say to anyone considering working with Sneakers+Kale...
Dawn is the real deal. She gets it. She knows it. This isnât smoke and mirrors.â
âDrew, Apparel Brand Founder/CEO
To ensure youâre equipped with everything you need, youâll also unlock $2,500+ of BONUSES immediately at signupâŚ

The 5 Proven Instagram Post Formulas My Team & I Swear By
14 PAGEÂ PDF +Â COMPANION VIDEO TRAINING
Tired of wasting hours wondering what to post? These are the exact 5 post types my team and I use to consistently to go viral, grow client accounts, increase engagement, and generate sales.
Inside, I break down exactly how to use them over-and-over, so you too can reap the benefits, including:
â Which post formats the algorithm currently favors (and why)
â Numerous examples + step-by-step on how to apply it to your businessâto make posting faster and more effective
â I show you exactly how to plug these formulas into your own strategy so you can post less often and still reach more people

Learn How to Use Human Design to Make Content Creation Flow Easier
60-MINUTE WORKSHOP
Feel like content creation always drains you? It might be because youâre working against the way you are uniquely designed.
In this eye-opening workshop with Human Design expert Nicole Guena, youâll discover your type + profile and how to create content in a way that feels authentic, easy, and sustainableâeven fun!!
â Understand your Human Design type and how it impacts your workflow
â Learn how to align your content process with your natural energy
â Walk away with personalized strategies to make content feel lighter and more flowy

Your Brain on Social Media: Science-Backed Strategies to Reduce Overthinking (from a NeuroScientist)
60-MINUTE WORKSHOP
If youâre stuck in overthinking mode, posting becomes way harder than it needs to be. In this workshop, neuroscientist Jamey Maniscalco shares how to rewire your brain for ease on social media.
â Learn the science behind social media stress + validation-seeking
â Break the cycle of overthinking with practical, science-backed tools
â Build a healthier, more intentional relationship with content + posting

Audits + Answers: The Ultimate Business Owner Social Media Q&A Vault
13+ HOURS OF VIDEO TRAININGÂ
Ever wish you could sit in on someone elseâs coaching call and get the answers to your own questions?
This vault is packed with recordings from past Audits + Answers calls with my VIP students, where I reviewed their strategies, gave powerful coaching and feedback, and answered the exact questions youâre probably asking too.
â Access behind-the-scenes strategy audits you can learn from
â Hear answers to the same struggles youâre facing right now
â Learn what actually moves the needle by watching real-time coaching
So tell me, are you in?!
GET STARTED NOW
Choose your preferred plan
BEST VALUE!
VIP LEVEL SUPPORT
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If you have any questions or concerns about the course, we're happy to help.
Email us at [email protected]. Or, if youâd rather talk it through, book a quick 15-minute call with our team HERE and weâll answer your questions directly, so you can make the best decision for your business.
Hi, Iâm Dawn! Iâm psyched to be your guide inside The Magnetic Brand Strategy Lab...
For nearly 20 years, I've lived and breathed social media marketing for business: I ran it for brands like Forever 21, Fabletics, and Vital Proteins. I taught it at FIT and NYU. I even ran intimate content shoots for celebs like Kate Hudson, Demi Lovato, and Kelly Rowland.
On the outside, it was very glamorous. But behind the scenes? I was burnt tf out! When I launched my own business, I promised myself Iâd do it differently. I craved freedom and more quality time offline. (I was a mom now!) I knew there had to be a better way to build a business that didnât drain the life out of me...
Thatâs when I doubled down and built whatâs now The Magnetic Brand Strategy Labâthe playbook and system that took me from scattered and exhausted to streamlined and energized. It not only helped me do it all in a fraction of the time it took before...but it worked for my clients and every other brand I applied it for too!Â
It has helped my clients...
âď¸ Scale their businesses from 6 to 7 figures
âď¸ Have dream opportunities fall in their laps (from book deals to press to paid speaking opps)
âď¸ And work less hours/days per week, so they create more freedom and actually enjoy their lives
It will help you too! I have not yet met a single business it hasn't been able to help! Whether you're selling products, servicesâeven non-profits.
If you've been trying to make social media "work" for months, even years now, I want you to know that it doesn't have to be so hard...
You've just been trying to wing it, when you need a proven pathway to get there. Iâm here to share that with youâso let's go!

Hereâs How The Magnetic Brand Strategy Lab Stacks Up Against Other Social Media Solutions:
đŤ You hired a VA or freelancer, but theyâre just creating MORE work for you
đŤ You outsourced to an agency, but they never fully quite captured "you" or your vision
đŤ Youâve already bought a course or membership, but it didnât move the needle
đŤ You tried DIY-ing it, but it left you drained and inconsistent

The 30-Day Money-Back Guarantee đ¸
THAT'S RIGHT, MBSL IS 100% RISK FREE!Â
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I know The Magnetic Brand Strategy Lab worksâbecause itâs the exact system Iâve used for multi-million dollar brands, my private clients, and my own business. And Iâve seen it transform the way founders show up online again and again.
But hereâs the deal: if you dive in, do the work, and within 30 days you donât feel more clear, confident, and equipped to make social media work for you⌠Iâll give you your money back. No hoops, no awkward questions. Just send us your completed worksheets and slides to show us you gave it a real shot, and weâll refund your full investment.
This way, you can join risk-freeâknowing the only thing you canât lose is more time staying stuck where you are now. So if you're ready to make social media light, strategic, and profitable... Let's do this! đ
GET STARTED NOW
Choose your preferred plan
BEST VALUE!
VIP LEVEL SUPPORT
Â
If you have any questions or concerns about the course, we're happy to help.
Email us at [email protected]. Or book a quick 15-minute call with our team HERE and weâll answer your questions, so you can make the best decision for your biz.
Hereâs what a few others have asked before jumping into MBSLâŚ
Do you offer any payment plans?
Time is a huge factor for me. Wouldnât it be easier to outsource?
What kind of ROI can I expect from this program?
Will the content be updated to reflect algorithm changes?
What if I donât even like social media? Do I have to do this myself?
I need to know my upfront time investment will pay off. How long does it take to see results?
How involved do I need to be? Can you train my staff?
What if I already have a strategy?
What if I decide itâs not for me?
Do I need a big following for this to work?
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Got more questions? Curious if MBSL is actually a good fit for you and your unique business? Book a quick call with our team to be sure.
LET'S CHATThis Content Creation Rollercoaster Has to Stop đ˘
If social media is slowing you down, the fact is, it's slowing down your business growth too.
Every hour you waste scrambling for content is an hour youâre not serving clients, growing your impact, or living your life.
Without a real strategy, social media drains your energy and keeps you stuck playing small. You spin your wheels, you second-guess yourself, and you miss out on opportunities that should already be yours.


Imagine what becomes possible with the right strategy...
When you have a playbook that anchors your message, simplifies your systems, and shows you exactly how to show up online, EVERYTHINGÂ shifts...
â Clients/sales start to come in consistently
â Youâre finally seen as a global authority online (not just in your current bubble)
â Your content works harder than you do: sales calls get warmer, faster, and easier + new sale notifications come in while you're asleep and away on vacay
â And you finally have the freedom to spend your time on the parts of life and business that actually light you up
Thatâs what The Magnetic Brand Strategy Lab makes possible. A social media presence that doesnât drain youâit fuels your freedom and your well-being.
Are you ready?
ENROLL NOW!Ready to Build a Brand That Works for You?
Youâre here because youâre ready for social media to finally workânot as another full-time job, but as a streamlined system that grows your authority, attracts clients, and supports the life you actually want to live.Â
Youâve seen whatâs possible when your message is clear, your systems are simple, and your content is magnetic. Now itâs your turn.
The Magnetic Brand Strategy Lab gives you the proven framework to make it happenâwithout burning out, chasing trends, or wasting hours in Canva/CapCut.
This is your invitation to stop winging it, stop spinning your wheels, and start building a social presence that actually moves your business forward.
You donât need to post more. You need to post with purpose and clarity.
Spots are open now. Lock in lifetime access and your bonuses before enrollment closes.
ENROLL NOW!